BRANDING PACKAGE FOR HIGH END BAKERY (UPPER CRUST BAKERY)
This branding package was created for a fictitious, French bakery called the Upper Crust Bakery. Using Adobe Illustrator and Photoshop, I created a logo, business card, catering card, bakery bag, and a sticker that are up to the brand’s standards. In making these, I used tools to create and edit paths, shapes, and typography. Since the logo was created first, each other piece was made to represent that logo. There were design decisions made for color, typography, space, and placement. One of the main elements that helps connect each piece is the pink brand colors. When it came to creating these pieces, I learned a lot about making design decisions that are best representative of the brand, rather than what is the most visually appealing.
